| A Systematic Method To Gather Critical Information about Your Organization and Build a Customized Plan |
The Network takes a strategic approach to communications that starts with a highly structured discovery process designed to gather critical information about your organization and all of its stakeholders. Findings from the discovery phase inform the consultative process and lay the foundation for a comprehensive, high-impact plan.
- A Detailed Discovery Phase
To develop a best-in-class solution, The Network’s award-winning communications consultants meet with you to understand your expectations, your requirements and your communication needs. The objective of this early planning phase is to identify and respond to your organization’s unique requirements, share best practices and address questions specifically related to your program.
During discovery, we meet with you to evaluate existing data, processes and programs and explore a series of key questions designed to analyze your communication needs. We engage in conversations with key stakeholders to gather critical information about your organizational culture and demographics, and we determine benchmarks for future measurements so assessing the success of your campaign will be simple. The in-depth research we conduct during the discovery phase helps us custom-design a set of recommendations and build a plan to achieve specific, measurable results for your organization.
- A Comprehensive Set of Recommendations
Combining the discovery findings with the latest industry research on communications and messaging and our experience in working with hundreds of companies over the past 25 years, we create a customized plan that identifies the components that will best communicate your organization’s behavioral expectations. It also includes insights on how to effectively leverage the tools you already have in place within your organization and outlines detailed specifications for customized pieces to further promote and sustain your program.
- Program Launch and Implementation
Once the plan is defined and developed, we turn concepts into reality: printing campaign materials, building Flash components, designing Web content, preparing incentive items and getting materials shipped to your locations and into the hands of employees. We print, fulfill and distribute all communications components regardless of the type of campaign or the number of locations.
We also educate your managers to enlist top-down support and ensure implementers are equipped to successfully support the campaign. No matter how lofty your goals or how complex the message, we deliver a program that’s responsive to your unique needs.
- Ongoing Evaluation
After the launch of your campaign, we work with you to review campaign results and determine if and where changes need to be made. By analyzing your data using our comprehensive reporting tools and comparing it to industry-related information from our research, you can better calculate your program results and measure your campaign’s success. It is our goal to arm you with the details you need to make educated decisions to move your program – and your organization – forward. |
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